The Get On campaign 2006

Next phase of Get On activity begins in September

As you will see in the latest Update magazine, the gremlins will be returning to our TV screens this month as part of the next phase of the Get On campaign. The autumn TV advertising will run from Monday 4th September to Sunday 1st October and will highlight the problems and frustrations people can face when they lack confidence in maths and English.

The TV advertisement scenarios are ‘bad dad’, which features a father struggling to help his daughter with her maths homework, and ‘bubble gum’, featuring a female office worker being harassed by her gremlin. The latter advert ends with the gremlin exploding just as the female lead opens the envelope with her certificate and qualification – an encouraging image which will resonate with 1.3 million learners who have already passed a National Test.

The TV adverts are complimented by local radio adverts (running from 11 September to 29 October) and bus ticket advertising in targeted regions. Both the radio and TV adverts will be available to view or download from this website shortly. Please click here to see the media plan.

You may notice that this time the TV and radio advertising will feature a new 0800 66 0800 freephone number. This new number is being used alongside the regular 0800 100 900 number for evaluation purposes and will only feature on the TV and radio advertising – all Get On promotional materials will continue with 0800 100 900. This number is here to stay so please keep referencing it.

Hundreds of colleges and learning providers across the country will now be gearing up to promote courses and enrol new learners for the autumn term and many will be timing their activity to coincide with the new wave of adverts. More learning providers than ever are getting on board this year, with the Get On campaign office receiving a record number of calls during Adult Learners Week in May – almost 1,000 calls, emails and faxes in one month!

Campaign office support

A wide range of free campaign promotional materials continue to be available to help you promote your courses in the local community. Copies of our latest order form are available from the Get On website or by clicking here. Alternatively, you can contact the Campaign Office to place your order. 

If you want to discuss your order, want to talk through your marketing plans, or are looking for ideas, then please call the Get On Campaign Office on 020 7544 3130. You can also email us on get-on@fishburn-hedges.co.uk or write to us at: Get On campaign office, c/o Fishburn Hedges, 77 Kingsway, London WC2B 6SR.